For a quarter-century, Marti has operated the Salt Lake Florist Delivery Pool. On a typical workday, about 20 florists participate in his FedEx-style process by hauling their deliveries to a central Murray warehouse, where the blooms are categorized and consolidated by recipient ZIP code.
Salt Lake Florist Delivery Pool flooded with business for Mother’s Day
Last Minute Mother's Day Gift Idea: Fresh Cut Flower of the Month Club
New floral shop opens doors
Salt Lake Florist Delivery Pool flooded with business for Mother’s Day
Saturday is sure to fly by in a fragrant haze for David Marti and the drivers he dispatches throughout the Salt Lake Valley and south Davis County.
After all, Mother’s Day is Sunday and sons and daughters everywhere have placed orders for floral arrangements they hope will convey heartfelt gratitude to the women who raised them. The only other day that compares, volume-wise, is Valentine’s Day, when sweethearts typically declare their love with flowers.
"It’s a fun business," Marti said. "These are high-anxiety days for us, but we see a lot of big smiles."
For a quarter-century, Marti has operated the Salt Lake Florist Delivery Pool. On a typical workday, about 20 florists participate in his FedEx-style process by hauling their deliveries to a central Murray warehouse, where the blooms are categorized and consolidated by recipient ZIP code.
Fewer vehicles and drivers are then used to make multi-florist deliveries to quadrants of the valley. And when trucks return home to their respective shops, they also tote arrangements back with them to deliver in their home locale as well.
That early-afternoon exchange is a "microversion," Marti said, of the frenzied hour that transpires in a larger South Salt Lake warehouse on the Friday night before Mother’s Day.
"It’s quite a scene," Marti said of the thousands of colorful arrangements that temporarily fill the nondescript building.
Marti ramped up in advance of the big weekend, hiring temporary drivers to handle the bump in volume. About 50 drivers will fan out across the Salt Lake Valley on Saturday, some using their own vans or cars, others using vehicles from participating florist shops.
While his delivery pool helps flower shops save money, time and natural resources, Marti also feels good about greening the environment.
"About 50 percent of our air pollutants come from autos. We think we save about 20,000 gallons of gas per year," Marti said. "We’re proud of that."
http://www.sltrib.com/sltrib/money/54095845-79/marti-lake-salt-florist.html.csp
Last Minute Mother's Day Gift Idea: Fresh Cut Flower of the Month Club
Because every woman loves to beautify her surroundings!
Lake Forest, CA (PRWEB) May 11, 2012
Mother's Day is just around the corner, accompanied by the panic of sons, daughters and husbands as they struggle to find a gift that says "I love you" in just the right way. With monthly flower delivery from the Fresh Cut Flower of the Month Club, appreciative offspring and adoring husbands need look no further.
Every woman enjoys a touch of beauty to enhance her surroundings. With a new delivery of exquisite seasonal blooms and complimentary greenery each month, mothers can enjoy the essence of spring all year long. Selections of Hawaiian "Pink Ice" Proteas, Costa Rican Red Torch Parakeet Heliconias, or La Reve Oriental Lilies are sure to make a lasting impact on any woman with a discerning eye for beauty.
Expert floral consultants determine the ideal arrangement for each monthly flower delivery. Only the highest quality blooms are selected, ensuring long vase life and durability during shipping. Unbeatable beauty, fragrance and variety elevate this flower club to a class above the rest.
The Fresh Cut Flower of the Month Club receives blooms within one day of cutting, which is much sooner than local florist shops. All bouquets are packaged that same day and shipped Next Day Express in specially designed, insulated boxes. Because the buds are cut before they bloom, each bouquet will reach its peak of beauty within two or three days of receipt. When treated with the accompanying flower food, these selections will have a much longer life span than that of an ordinary arrangement.
As an added bonus, every mother will receive the absorbing and illuminating newsletter that accompanies each month's beautiful blooms. In it, she will discover the manner in which each blossom is cultivated as well as suggestions for arranging and extending the life of the bouquet. Details about the flowers' origins and associated legends make the newsletter a delightfully informative read.
Gift memberships are only $28.95 plus shipping. Choose for Mom to receive her blooms anywhere from two to twelve months, and select monthly payments or one installment. Mom will revel in her family's adoration each time she receives her hand-selected exotic bouquet.
As one of six C&H Gift of the Month Clubs, the flowers can be paired or alternated with boutique wines, gourmet cheeses and premium chocolates for Mother's Day and holidays all year round. The premium cigars and microbrew beers monthly clubs also make thoughtful Father's Day gifts for the special men in our lives.
For more information about the Fresh Cut Flower of the Month Club, visit www.FlowerMonthClub.com or call 800-625-8238.
About Us:
Established in 1994, Fresh Cut Flower of the Month Club is just one of the six monthly clubs owned and operated by C&H Clubs International. With almost two decades of delivering gourmet products right to their customer's door steps, C&H has earned an A+ Better Business Bureau rating and a loyal customer base.
For the original version on PRWeb visit: www.prweb.com/releases/prweb2012/5/prweb9498738.htm
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New floral shop opens doors
There's a new flower shop in town, just in time for an enchanting Mothers Day.
Our Enchanted Florist, located at 100 E. Walnut, next to the American Legion, is a full-service flower shop, offering everything from custom flower arrangements and corsages to balloons and sweet treats. With a desire to please, owner/operator Dana Perkins said the customer's imagination is the limit.
When a customer comes into the shop, Perkins said it is her goal to make sure they leave happy. This includes reasonable prices and helping customers pick out just the right flowers for any occasion, including those "dog house" moments when you know you've upset your partner.
"If you're in the dog house or feel like you're about to be in the dog house, come see me and I'll help you get out," Perkins said.
Along with flowers, balloons, candy and whatever else the customer thinks up, Our Enchanted Florist also offers delivery on any purchase, with deliveries in Blytheville going out at no extra charge and deliveries to most other local areas for under $10.
Perkins has worked in flower shops for more than 20 years and said it has always been a labor of love for her, and when she decided to open her own shop earlier this year things seemed to fall into place for her.
"I was working 11 p.m.-7 a.m. and I told God I couldn't do it anymore. I was away from my family and I didn't like it. I just told God something's got to give," Perkins said. "When this building opened, up everything just worked out perfectly."
Our Enchanted Florist is open from 9 a.m.-5 p.m. Monday-Friday, and 10 a.m.-3 p.m. Saturday, and is available 24 hours a day for emergency needs. For more, call Dana Perkins at 870-762-0909.
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